In today’s digital world, content has become one of the strongest drivers of patient acquisition. Around 7% of all Google searches are health related, nearly a billion queries every day. In Europe, almost half of all people seek medical information online before making a decision.
This shift has changed how clinics and doctors compete. Patients expect to find answers, guidance, and reassurance online. High-quality content builds trust and credibility, helping people see a healthcare provider not only as a service but as an expert they can rely on. When done well, content marketing attracts more qualified leads at a lower cost and keeps generating visibility long after publication.